Public and Media Relations
Full service communications support, media outreach and campaigns, media relations, product launches, support for emerging businesses and organizations, traditional and electronic press kit development.
Developing a clear, concise strategy or campaign, problem solving, resource evaluation, strategic message development, short and long-term planning, brand creation, design and development.
Web Based Communications
Web site design and/or writing, social media, viral marketing, email marketing, internet promotion.
Instruction in understanding the media; helping companies and organizations more effectively communicate with print and broadcast media; media coaching.
Cutting edge information gathering and analysis.
Event Development and Promotion
Specialize in the management and promotion of special events and non-profit signature fundraisers, media sponsorship.
Design and/or writing services for a variety of collateral including newsletters, brochures, annual reports, invitations, photography, videography.
We offer the following for Web based communication services:
- Article Submissions
- Linking strategies
- Internet Promotion
- Viral Marketing
- Social Media
- Key Word Searches and Writing
- Web site writing and promotional services
- Press Releases
- Email Marketing
- Search Engine Optimization
- Affiliate Marketing
- Launch Events
Web Site and Brand Audit
Before you begin the lengthy and costly process of creating the perfect logo or Web site, there are some all important questions that need to be answered: What is your company’s brand? Does a brand exist? Are the products or services branded separately? Is there more than one company involved, and if so which company should be branded? How well does the brand resonate with the target audience?
An evaluation of the existing Web site establishes a foundation for the future site. We analyze all aspects of brand identity—including logos, color palettes, typefaces, graphics, and photography—as well as graphic and written content. Does your brand match your identity? Are there aspects of your identity that clash? Does your content support your identity or undermine it? Additionally, we evaluate the presentation, functionality, organization, consistency, comprehensiveness, and appropriateness of the existing Web site.
The Web Site and Brand Audit helps us understand your company so that we can prepare an accurate customized proposal. We are able to uncover hidden areas of need before we begin, as well as identify areas that might need only slight adjustments or updating. The audit allows both parties to get to know each other while crafting an informed road map for the work ahead.